One of the most important thing to be successful is how you advertise your product. Advertising is a form of mass communication that deals with the process of how to get a product or service into the hands of the buying public. This will affect weather or not people will recognize your business in a positive or negative way. It's better to understand first what is your target customers. Here are some ways on how to know them:
Demographic - population of age, gender, income and etc.
Psychographic - attitudes and tastes of a population
Ethnograpgic - cultures of a population
Last is how, what and where population purchase products and services.
Now that you already know your target customers and have the budget and is willing to spend such amount of money you could try lots of online and offline advertising strategies or you could also try the free ones.
You could list your products to different classifieds websites. there are online forums, blog sites, and other more where you could post, promote and interact with a lot of people online. Also get in contact with your consumers by sending them messages through email.
Tip: Use right keywords as description that suits your product or if you have a webpage it will definitely drive traffic to your site and you will have chances of increasing sales online.
One way is newspaper advertisement which is the traditional marketing strategy of most common businesses. television commercials, celebrity endorsements and being a sponsor can also be a great way to attract consumers attention.
It takes planning, testing and constant marketing strategy to have an impact on your business. If this done correctly, a small business can be a big winning business.